What is the meaning / definition of Distribution Strategy in the ?

Distribution Strategy determines when and through which channels to sell based upon an analysis of the costs of acquisition of the individual channel.

All of the costs of acquisition of each individual channel will be considered and calculated before the hotel finalizes the list of channel distribution they will be using.

By using the right channel of distribution and driving business to more cost-efficient channels during high periods hotels can maximise their profitability.

There is wide range of channels a hotel can sell its rooms through. The main ones which should be considered are Global Distributions Systems (GDS) and Consortia, and , OTAs, DMCs, Tourist Offices & Bureaus. Not to forget Sales Representatives and of course the own (optimised) Hotel Website.

See also:

  • Channel Management


  • Distribution Strategy


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