What is the meaning / definition of Distribution Strategy in the industry?

Distribution Strategy determines when and through which to sell rooms based upon an analysis of the costs of acquisition of the individual channel.

All of the costs of acquisition of each individual channel will be considered and calculated before the finalizes the list of channel distribution they will be using.

By using the right channel of distribution and driving business to more cost-efficient during high demand periods hotels can maximise their profitability.

There is wide range of a can sell its rooms through. The main ones which should be considered are Global Distributions Systems (GDS) and Consortia, and Tour Operators, OTAs, DMCs, Tourist Offices & Bureaus. Not to forget Sales Representatives and of course the own (optimised) Website.

See also:

  • Channel Management

Synonyms

  • Distribution Strategy

Categories:

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