What is the meaning / definition of Distribution Strategy in the hospitality industry?
All of the costs of acquisition of each individual channel will be considered and calculated before the hotel finalizes the list of channel distribution they will be using.
By using the right channel of distribution and driving business to more cost-efficient channels during high demand periods hotels can maximise their profitability.
There is wide range of channels a hotel can sell its rooms through. The main ones which should be considered are Global Distributions Systems (GDS) and Consortia, Travel Agents and Tour Operators, OTAs, DMCs, Tourist Offices & Convention Bureaus. Not to forget Sales Representatives and of course the own (optimised) Hotel Website.
- Distribution Strategy