What is the meaning / definition of Lifestyle in the industry?

Similar to a boutique or a luxury hotel, a Lifestyle is not a ‘proper hotel category’ but can be defined through specific characteristics. Those characteristics are similar to a boutique hotel. They are both unique in their character and very distinctive. The attributes associated with a Lifestyle Hotel are: quirky, cutting-edge, avant-garde, trendy, funky, charming.

The Boutique & Lifestyle Association (BLLA), gives the following definition:

‘Lifestyle hotels are the next generation of boutique hotels. Driven by the chains, they borrow the best elements of boutiques – small, intimate and modern – and throw in advantages only a chain can offer, like loyalty perks, consistency and economies of scale. As a result, lifestyle hotels are generally more affordable and accessible than boutiques – and soon to be ubiquitous’.

Given this explanation we can say that lifestyle hotels are ‘franchised boutique hotels’.

According to a Delphi study (responses from diverse experts from the industry) ‘ are best characterized as small, stylish hotels that offer high levels of service. Lifestyle hotels are described as innovative and provide more of a personal experience than so-called “branded” hotels’.

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