What is the meaning / definition of , in the industry?

Packaging is a common strategy that involves offering several products for sale together. The price is usually bundled together so there is no transparence to the individual rates of the separate products.

In the industry, this can be a combination of hotel services such as meal plans, parking, spa, package, family deal, or a bundling of a hotel and other travel service like hotel & flight /car rentals/ city tour/ event tickets etc.

It could even be a small packaging of hotel products such as bathroom amenities, takeaway boxes, hotel bags etc. It is easy to implement those extra services through the engine for an upsell strategy.

See also:


  • Packaging



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