We increase your sales volumes and conversion capability to grow your revenue.

In today’s hyper-competitive business environment, achieving consistent sales growth can be difficult for some hotels and restaurants.

Identifying gaps in the revenue cycle requires an understanding of its two key drivers: volume (leads, prospects, orders, etc.) and conversion rates (how well leads turn into prospects, and how many prospects turn into customers).

This is where we can help.

SuperOtels consultants have helped hotels and restaurants to grow their revenue in their market.

With deep experience across many industries, we know that barriers to sales growth are often more than just sales management issues.

“Sometimes an outsider eye should tell you if you are doing the right job rather than doing your job right.”

Demirhan Doruk Aktoprak

Discovery & Analysis

We begin by analyzing your revenue statistic by segments so that we fully understand the variances.

This allows us to identify breakdowns in sales and service that may be affecting your sales volumes, conversion rates and guest satisfaction.

We work directly with your sales and service leaders to ensure they recognize the constraints that are under their control and that they appreciate their role in implementing the solutions developed.

Together we help identify specific process, system, or behavioral gaps in the selling cycle that need to be addressed and develop specific, tangible, results-oriented plans for improvement.

Implementing Improvements

We are focused on revenue growth by increasing the pipeline volume and improving conversion ratios.

An increase in pipeline volume can be driven by better guest segmentation, improved marketing to targeted segments, and the methods and materials that better engage prospects. Customer retention and development are also targeted areas to retain or grow revenue streams.

We work with your managers to focus marketing and selling efforts on specific customer segments and to refine the associated sales funnel and sales cycle activities.

Improving account management, opportunity identification, selling and service capabilities at customer touch-points are all generally part of an implementation plan to feed growth.

Sustainability

To ensure these improvements are sustainable, we make sure your sales and service leaders have the right executive support, management tools and coaching needed to drive growth.

Working shoulder-to-shoulder with SuperOtels throughout the engagement enables them to take full ownership of the plan.

That commitment to growth then becomes part of their management DNA.