What is the meaning / definition of in the industry?

is a much-discussed concept in hospitality, but in reality it has produced a great deal of confusion. Put simply, it is the of all revenue sources in a hotel. From your and GOPPAR to the hotel restaurant, and from the bar, and gym to activities and excursions, it encompasses every single hotel stream.

This strategy implies that is applied to every department of a hotel. For example, the F&B, function spaces, SPA, golf, etc. The goal is to optimise profits of each department, by maximising the revenue and the costs associated.

It is the future of revenue management. Some changes have to be done then, according to the application of this strategy. First, the revenue manager needs to have a central position in the organisation. Then, all department managers need to be trained about revenue management.

New measurement tools should be used to measure properly, like RevPASH (Revenue Per Available Seat Hour) for F&B, RevPATH (Revenue Per Available Treatment Hour) for the SPA, etc.

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