What is the meaning / definition of in the industry?

ARG stands for:

Total room divided by the number of guests.

As often have double rooms, triple, quadruple or even more occupancies per room, this ratio allows an insight into exactly what rate is payed on average. Knowing the can help compare the different rates customers pay with the average. Too much dispersion in a may cause some customers to feel as if they have been overcharged, if some customers were able to purchase rooms at much lower rates than average.

How to calculate the Average Rate per Guest (ARG)?

Formula: Average Rate per Guest = Total Room Revenue / Total Number of Guests

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