What is the meaning / definition of in the industry?

stands for: Average Treatment Rate

This formula is mainly used for Spa Operations (either independently or within a hotel). It calculates the average rate and it is varied on different treatment packages as well as on the demand / of the spa booking rate.

How to calculate ATR?

  • Formula= Total Treatment Revenue / Total Treatments Sold


  • € 12.500 / 200 = € 62,50

Average Treatment Rate is an effective indicator for a spa operation to analyze and apply dynamic pricing.

See Also:


  • Average Treatment Rate


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