What is the meaning / definition of ATR in the hospitality industry?
ATR stands for: Average Treatment Rate
This ATR formula is mainly used for Spa Operations (either independently or within a hotel). It calculates the average rate and it is varied on different treatment packages as well as on the demand / occupancy of the spa booking rate.
How to calculate ATR?
- ATR Formula= Total Treatment Revenue / Total Treatments Sold
- € 12.500 / 200 = € 62,50
Average Treatment Rate is an effective indicator for a hotel spa operation to analyze and apply dynamic pricing.
- Average Treatment Rate