What is the meaning / definition of Channel Management in the industry?

Channel Management (also Multi-Channel-Management) refers to the techniques and systems used by in line with their distribution policy. This management method includes content management as well as data reconciliation in various distribution channels. It means the updating of the information, of room rates and availabilities across all distribution channels, such as hotels website, third parties (OTAs, IDS, ADS) and the /GDS.

Effective channel management solutions should improve efficiency by providing a centralise way to control multiple channels.

In other words: Using a Channel Manager is a smart way to save time and avoid errors. There is no need to update dozens of extranets manually, as nowadays you can do that just from one system: Your Channel Manager.

See also:

Synonyms

  • Channel Management

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