What is the meaning / definition of Channel Management in the hospitality industry?

Channel Management (also Multi-Channel-Management) refers to the techniques and systems used by in line with their distribution policy. This management method includes content management as well as data reconciliation in various distribution . It means the updating of the hotel information, of room rates and availabilities across all distribution channels, such as hotels website, third parties (OTAs, IDS, ADS) and the CRS/.

Effective channel management solutions should improve efficiency by providing a centralise way to control multiple channels.

In other words: Using a is a smart way to save time and avoid errors. There is no need to update dozens of extranets manually, as nowadays you can do that just from one system: Your Channel Manager.

See also:

Synonyms

  • Channel Management

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