What is the meaning / definition of in the industry?

are Associations or Marketing organizations which link together small to medium sized independent travel agencies to leverage purchasing power and marketing opportunities. Examples of Consortia are American Express, Carlson Wagonlit, BCD Travel or HRG.

The rate is negotiated between the hotels and travel agencies and is only available to contracted consortia.

The advantages for a Hotel working with are:

  • Greater booking potential: first look at participating hotels when selecting the right property for their clients
  • High-yield business: generally make higher average daily rate (ADR) bookings
  • Increased bookability: greater exposure in the GDS by being able to use the ’s negotiated rate code
  • Increased visibility: additional exposure in agency marketing collaterals, databases, communications, etc. promoting the ’s hotel programme

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