What is the meaning / definition of Design in the industry?

Design is as the name implies hotel that is notable for its design. It is focused on the visual concept, on its architecture, on interior decoration, on aesthetics style and décor. The appearance is the main appeal of a Design Hotel and the aim is to evoce a ‘wow’ feeling in the (potential) guest.

A Design is often designed by a famous architect. As an expression of his unique style it gives the message ‘one-of-a-kind’.

Usually a Design is a modern, contemporary and cutting-edge. Often minimalistic and angular. Both exterior and interior design has to be high style. Most Design Hotels are hotels. Sometimes the are owned by a fashion designer (or fashion design houses).

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