What is the meaning / definition of in the hospitality industry?

is as the name implies that is notable for its design. It is focused on the visual concept, on its architecture, on interior decoration, on aesthetics style and décor. The appearance is the main appeal of a Design Hotel and the aim is to evoce a ‘wow’ feeling in the (potential) guest.

A is often designed by a famous architect. As an expression of his unique style it gives the message ‘one-of-a-kind’.

Usually a is a modern, contemporary and cutting-edge. Often minimalistic and angular. Both exterior and interior design has to be high style. Most Design are luxury hotels. Sometimes the are owned by a fashion designer (or fashion design houses).

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