What is the meaning / definition of E-commerce in the industry?

E-commerce is also known as Electronic Commerce (or EC). It refers to commercial transactions conducted electronically on Internet. It means basically any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.

There is a wide range of business activities such as online marketing, social media management, bookings, etc.

E-commerce in the travel industry brings a similar idea. It focuses on the virtual and electronic marketplace in connection with sales.

Especially in the business plays a significant role.The trade and service relationship between the and their guests and partners is mainly based on sales made via the hotel’s website and the partner OTAs.

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