What is the meaning / definition of Friends & Family Rate in the hospitality industry?

The term friend and family rate, refers to the rate given to family members and friends of employees or managers working at hotels.

The concepts which exists with all types of businesses, from hotels to airlines and independent businesses allows a reduction in price for customers affiliated to the companies. This is done as an benefit for employees allowing them to show their friends and family members the experiences they daily create for others.

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