What is the meaning / definition of , in the hospitality industry?

Preferred Placement means an enhanced visibility for hotels on travel agent terminals (through GDS) and on internet travel sites (through ranking strategies).

Preferred Placement strategy has a positional advantage. The hotel benefits from those ‘HOT displays’ and from being mentioned ahead of their competition in the hotel listings of the OTA booking engine.

See also:

  • Distribution Strategy
  • Merchant Model

Synonyms

  • Preferred placement

Categories:

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