What is the meaning / definition of Preferred Placement, in the hospitality industry?
Preferred Placement means an enhanced visibility for hotels on travel agent terminals (through GDS) and on internet travel sites (through ranking strategies).
Preferred Placement strategy has a positional advantage. The hotel benefits from those ‘HOT displays’ and from being mentioned ahead of their competition in the hotel listings of the OTA booking engine.
- Distribution Strategy
- Merchant Model
- Preferred placement