What is the meaning / definition of Preferred Placement, in the hospitality industry?

Preferred Placement means an enhanced visibility for on terminals (through GDS) and on internet travel sites (through ranking strategies).

Preferred Placement strategy has a positional advantage. The benefits from those ‘HOT displays’ and from being mentioned ahead of their competition in the hotel listings of the OTA engine.

See also:

Synonyms

  • Preferred placement

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