What is the meaning/ definition of in the industry?

The term also known as Lose-It Rate refers to a type of rate that sets a threshold that must be crossed by the to reserve a room. It generally frames the case at which a is better off leaving the room vacant than to sell it. commonly do this in peak times in advance of reservations. The Hurdle Rate helps informing that rooms should be sold to whom, when and at what price to achieve maximum profitability for a hotel.

A calculates this rate if it plans on selling the rooms individually or to a group at a higher rate closer to the date.

See also:

  • Rate Integrity

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