What is the meaning / definition of  Generation in the  industry?

The term , refers to the process of creating sales of products and services, with the goal of creating .

For example, a wants to generate a hundred thousand euros of revenue this year. Then, the company needs to set up a strategy to reach this objective.

Different tactics exist, according to each business. These tactics include every department, not only sales and . Indeed, to be competitive, you have to stand up from your .

Here some examples of tactics:

– generate more prospects

– increase your (through website, live chat, promotion, etc)

– develop an ideal customer profile

– implementing best practices to guide the implementation of your revenue strategy

– increase the average price per sale

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