What is the meaning / definition of  in the  industry?

 is when a  keeps exactly the same selling rate at all times, regardless of the occupancy, market trends and marketplace demand.

This is the opposite of dynamic pricing.  is considered an outaded practice in the industry as does not allow your  to actually have a  and adapt its offer to  and market trends in order to maximaze RevPar and GopPar.

See Also:

  • Rack Rate



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