What is the meaning / definition of CRO in the industry?

CRO stands for: Central Reservations Office.

It is a system that allows reservation agents to receive reservation requests by phone and to handle them immediately.

CROs display of and allow reservation agents to easily and fast find the suitable property for the client they have on the phone. Therefore, sophisticated search options have to be included.

It is also known as Central Reservation Center. Bigger or chains have their own, in-house “call center” for direct bookings.

The reservation itself is usually confirmed via a and/or PMS.

See also:

Synonyms

  • CRO
  • Central Reservations office

Categories:

Comments are closed