What is the meaning / definition of CTA or in the industry?

CTA stands for Closed to Arrival. It is a tool used to close days from reservations arriving on a particular day.

When requesting a on the hotel’s website, with such a day as check-in date, it will show as not available. However you can book rooms arriving before and stay through such date.

This is practice has originated from the airlines, and really should not be applied in hotels. It would close you out for sales even to someone wanting to for a long time but arriving on a seemingly wrong date. This is not considered a good practice in hotel management.

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