What is the meaning/definition of in the industry?

Fair Market Share is an indication that a hotel’s overall performance stacks up against its immediate competitors.

A hotel within a can work out if it’s getting its through a simple calculation:

  • Fair Market Share = Total number of rooms at the hotel / Total number of rooms in the comp set

However large or small the comp set, a hotel trying to make itself more competitive can use a tool to compare its individual percentage to their comp set.

During peak times, a hotel can gather important info about the performance of the other hotels in their comp set. Then, using a tool, it can discover how it compared to other hotels during those busy times. This can help when planning ahead. There are several ways to measure your fair market share.

Here you can find examples: Market Penetration Index

See also:



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