What is the meaning/definition of Fair Market Share in the hospitality industry?
A hotel within a competitive set can work out if it’s getting its Fair Market Share through a simple calculation:
- Fair Market Share = Total number of rooms at the hotel / Total number of rooms in the comp set
However large or small the comp set, a hotel trying to make itself more competitive can use a Fair Market Share tool to compare its individual percentage to their comp set.
During peak times, a hotel can gather important info about the performance of the other hotels in their comp set. Then, using a Fair Market Share tool, it can discover how it compared to other hotels during those busy times. This can help when planning ahead. There are several ways to measure your fair market share.
Here you can find examples: Market Penetration Index
- Hotel Market Intelligence
- Fair Market Share