What is the meaning / definition of Brand?

A brand is an identity that binds a group of together in the eyes of the customers. The identity is generated by in form of designs, symbols and words. With its brand identity can differentiate themselves from their competition. Furthermore, besides the brand identity which is portrayed to the customer, brands often have certain quality standards and details which each hotel, which is part of the brand must adhere to. This all contributes to creating a more pronounced brand identity.

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