What is the meaning / definition of Next Generation Seamless, in the industry?

 stands for: Next Generation Seamless.
It is a hotel reservation systems technology of data sharing across the web.

 integrates the hotels CRS /  information directly with the GDS.

Meaning the user (travel agent) can recall data (rates and availability) in real time which is identical to the hotel’s own data.
That way the information is submitted quickly, without delays and errors, resulting an increased confidence and usability by agents.

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