An designed to measure a hotel’s share of the segment’s (comp set, market, tract, etc.) demand (demand = rooms sold).

( Occupancy / Segment Occupancy) x 100 = Occupancy

Fair share can be thought of as the subject ’s “piece of the pie” in the market. For example, if there are 1,000 rooms in the and the subject has 100 rooms, the subject hotel’s fair share is 10.00%. If the subject hotel accounts for 10.00% of the generated within the in a given time period, the subject ’s actual share equals its fair share, giving it an occupancy of 100%.

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