An designed to measure a hotel’s share of the segment’s (comp set, market, tract, etc.) demand (demand = rooms sold).

( Occupancy / Segment Occupancy) x 100 =

Fair share can be thought of as the subject ’s “piece of the pie” in the market. For example, if there are 1,000 rooms in the and the subject hotel has 100 rooms, the subject hotel’s fair share is 10.00%. If the subject hotel accounts for 10.00% of the generated within the competitive set in a given time period, the subject hotel’s actual share equals its fair share, giving it an of 100%.


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