Location segments are classifications driven by physical location. Chain management has provided us with location classifications for a significant number of . Location segments are:

  • urban – A densely populated area in a large metropolitan area. (e.g. Atlanta, Boston, San Francisco, London, Tokyo.).
  • – Suburbs of metropolitan markets. Examples are Sags Harbor and White Plains, New York, near New York City, and Croydon and Wimbledon near London. Distance from center city varies based on population and market orientation.
  •  – Hotels in close proximity of an airport that primarily serve demand from airport traffic. Distance may vary.
  • interstate/ – Hotels in close proximity of major highways, motorways or other major roads whose primary is through passerby travel. Hotels located in suburban areas have the suburban classification.
  •  – Hotels located in resort areas where the primary source of business is from leisure destination travel. Examples are Orlando and Lake Tahoe, California.
  • /town – (North America only) Metropolitan small town areas with less than 150,000 people. Size can vary dependent on market orientation. Suburban locations do not exist in proximity to these areas.

Categories:

Comments are closed